The Future of Fashion?

Year by year store footfall (the amount of customers shopping in store) decreases drastically. The reason for this? Online shopping. Why bother trekking to the shops when you know exactly what you want, can order it from the comfort of your sofa and return it (usually) free of charge if it doesn't fit? With the advances of online shopping also comes developments to increase the eases and enjoyment with which you shop. Enter Mallzee...

Something that has always been missing from the world of online shopping is the social element - it's more of a solitary process. Mallzee is a fashion app created both for iphone and ipad. It allows the user to share a prospective purchase with friends where they can vote 'yes' or 'no' to said item. Therefore Vito-ing the product if all dislike it. Kind of like a friendly fashion conscience!

Invite your friends to share products.

Mallzees online shop includes clothing from brands such as Asos Reiss and House of Holland. In my opinion, the best feature of Mallzee is it's ability to form fashion profiles from your likes and dislikes. All you have to do is swipe left to like an item of clothing and right to dislike and Mallzee will automatically suggest clothing from a huge database of stores to match your preferences. Hence the app manages to remove all of the hassle of trawling through endless pages of things you don't like to find something you do. Perfect for a stress-free online shopping experience.

A sample of the brands that you can find.

Swipe left or right to like or dislike the product.

The sign in page does present a few problems when you try to sign in with Facebook. However, don't forget that this is a new app and developments are ongoing. I suggest signing in with your email and then inviting your friends at a later stage if you are pleased with the app. Mallzee has a little way to go in terms of development but it certainly has a handle on the future of online shopping - I can see it going a long way in the fashion world.

I'll let you make up your own mind as this app is free to download from all iphone/ipad app stores. Personally, for me, it's a big 'yes' to Mallzee.